This is the last day of our campaign and we have made a video for Special Event Boot Camp using animations and photos, enjoy!
We're very glad to have this opportunity to promote for this amazing event hosted by Carol Moxam and her team of Event Planning Professionals.
Haven't signed up yet? It's not too late. Just visit the SEBC Website (link at the top) and enter the promo code VertigoE3.

Remember all those tips we tweeted about on Twitter? Well, we have compiled all the tips we have tweeted so far for you to read in convenience. Read and enjoy.
Event Planning Tips
Event planning Tip #1: Make sure the purpose for the special event is important enough to merit the time and expense needed.
Event planning Tip #2: Carefully match the type of event that is selected to the purpose that it serves.
Event planning Tip #3: Plan ahead of time accordingly, and allow plenty of time for reconsideration, rescheduling, etc.
Event Planning Tip #4: Start planning at least three months, and in many cases, a year ahead of time.
Event Planning Tip #5: Make a checklist!! It allows you to see a step by step process to managing and performing a special event.
Event Planning Tip #6: Determine if you need any special licenses or permits to host your event
Event planning Tip #7: Make sure there is adequate space for parking and the parking lot is not far away from the event.
Event Planning Tip #8: Make sure there is enough room capacity for all your guests as well as audiovisual equipment.
Event Planning Tip #9: No matter what plans you are making, you need to make sure the seating chart is appropriate.
Event Planning Tip #10: Plan for emergencies. Write down all the fire exits and plan for an evacuation in case of an emergency.
Event Planning Tip #11: Set the goals for your event, how many people do you expect? Are you trying to get a larger turnout?
Event Planning Tip #12: Make sure your music is appropriate for an event, don't use your unique taste.
Event Planning Tip #13: Set your event budget. This should be your top priority. How much do you need to spend?
Interesting Facts
Interesting Fact #1: The event planning industry has grown enormously in the last 10 to 15 years.
Interesting Fact #2: Recent research shows that 500 billion US dollars are spent every year on planned events worldwide.
Interesting Fact #3: Event planning can involve a diverse number of business or social occasions.
Things to Avoid
Things to Avoid #1: Not sharing your event’s objective and overall plan with all whose involved in the event.
Things to Avoid #2: Having poor scheduling at your event. Time management is vital for a successful event to occur!
Things to Avoid #3: As an event planner, be sure to carefully count your costs, you don't want to be left with bags of bills.
Things to Avoid #4: Having Jay-Z music playing in the background at an event with middle aged people. Make sure your music is appropriate!
Things to Avoid #5: Do not abuse your theme (know when to use them). Generally, personal events are more themed friendly than corporate events
Things to Avoid #6: Failing to select the right facility for your event. Its location, location, location!
Things to Avoid #7: Underestimating the time need to plan a special event. It takes time to plan a successful event.
Things to Avoid #8: Planning the whole event alone. Exercise a team approach and enlist to ensure success of the event.
More tips to come in the future!

SEBC (Special Event Boot Camp), founded in August of 2007 welcomes numerous Event Planning professionals to Steam Whistle Brewery in Toronto each year in August. Its focus is to Engage, Educate and Elevate its participants. Through an intensive yet highly rewarding workshop, these young professionals are trained by top event planning professionals in the country. The workshop is led by Carol Moxam, one of the twelve Certified Special Event Professionals in Canada along with other experienced professionals, namely Martin Rubio, Leslee Bell and Cindy Johnson.
This unparalleled opportunity will occur on August 10th and 11th of 2009 and consists of activities such as Summit Training and Development Ltd. & Frontier Group, a training workshop focused on leadership, teamwork and communications.
At only $345 for young professionals, SEBC provides its participants exceptional training to prepare them for event management and at the same time demonstrating values such as courage, community, choice and trust.

Meet Your Special Event Boot Camp (SEBC) First Sergeant
Carol Moxam is one out of the 12 Canadians who is a Certified Special Events Professional. Since 1994, she has been the founder and president of Event Edge. She was the past president of International Special Events Society (ISES) – an international organization of special events professionals who are dedicated and educated to deliver creative evidence and professionalism in Special Events. Carol has won awards including the “Best Theme Décor Under $10,000” and Leadership Award with International Special Events Society Toronto. More importantly, Carol is a determined, entrepreneurial, and her belief in people and their abilities has gotten her thus far from where she started.
Meet Some of your Boot Camp Drill Sergeants
A new army has formed within SEBC, known as Drill Sergeants – event professionals who are keen on sharing with you their professional expertise in the most efficient way.
Martin Rubio has led key roles in sales, marketing and communications across U.S., Canada, Europe and South America. He launched VROOMmedia – a media and marketing agency based in Toronto, and is currently the Vice President of Marketing.
Jaye Marsh Graham produced Canada’s first Eco Wedding & Lifestyle Show in Toronto.
Cindy Johnson is the founder and principal event planner of Platinum Events Group and a “can-fit-pro” certified fitness instructor specialist. She has also appeared on several television and radio talk shows such as Toronto’s CityTV Breakfast Television and Z103.5 radio statin.
Leslee Bell founded Décor and More Inc, an organization that is now the largest and most awarded décor and design company in Canada. Leslee was also awarded the first “Spirit of the Industry” award by the Canadian Special Events Industry.
Simon Rayment is the president of Pandor Productions, and she is an experienced professional specializing in all aspects of technical production
Andrew Horberry is the Director of Strategy for Imagination – a global designer of brand experiences for blue-chip clients. In addition, Andrew holds an MBA from London Business School and is qualified as a Certified Meeting Professional.
Scott Kress is the president and founder of Summit Training & Development Ltd. He is also the president of Frontier Group.
Suzanne Merrett is part of Toronto’s first team of professional photographers and were the first studio to switch to all digital photography. She launched the corporate division Amara Studios.
Tracey Manailescu co-founded The Wedding Planners Institute of Canada, she is also the co-producer of the Professional Wedding Planners Conference. Tracey has appeared on several television programs and has been quoted in all of the major newspapers across Canada.
Danielle Andrews Sunkel is the co-founder of the Wedding Planners Institute of Canada and the owner of The Wedding Planners – Canada’s largest wedding coordination firm.
We have also included some more photos of past Special Event Boot Camp.

Up until this point, we have covered much about Special Event Boot Camp (SEBC) to provide our fellow readers with key information about the program. Our last blog post even explained why choosing Special Event Boot Camp is a good decision. After processing these information, you may be curious to find out more about the background and history of the company, namely Special Event Boot Camp, that is responsible for creating a flagship program that takes advantage of the newest, most relevant, and technically accurate training methods available to provide attendees with a unique experience outside the classroom. We have this information available for you today in a timeline format.
Special Event Boot Camp was created after many years of experience with academic schools, trade shows, and educational conferences both domestically and internationally. Its, founder, Carol Moxam, created this program starting in 2007.
2007 – Special Event Boot Camp was launched in August of that year. The program consisted of three days of event planning, management and production at Royal Ambassador in Caledon.
2008 – Due to popular demand, the host venue of SEBC was shifted from Caledon to Steam Whistle Brewing in Toronto. The two-day program took place on August 11th and 12th with 40 participants.
Fall 2008 – SEBC responded to request for more training from the market by launching a series of Breakfast Meetings which included 12 events. Further information about these events can be found under “Special Events Boot Camp” on Facebook.
Feb. 2009 – Special Event Boot Camp partnered with One King West and Leagues of Rock to produce an industry event with the name of “One King Rocks”. Over 300 guests attended this event.
March 2009 – Carol Moxam, the founder of SEBC and its First Sergeant, was nominated as one of Canada’s top three Event Professionals with Canadian Special Events Industry Awards.
May 2009 – SEBC hosted Open House for new Venue & Event Management Program at Trebas Institute
June 2009 – SEBC hosted an open social night for event planners to get together and network called “Meet us on the Frontlines”.
July 2009 – Special Event Boot Camp partnered with Power Unit Youth Organization & the E3 Challenge. This is where Team Vertigo of the E3 Challenge comes in.
Photos of past Special Event Boot Camp can be found on Flickr.
Special Events Boot Camp, while designed regardless of its participants’ age, gender, or industry, benefits one age group in particular: young adults eager to enter the growing marketing for special events planning at an early age.
Created from the ground up, SEBC is a two day event, from August 10th to 11th, which will provide young professionals (those under the age of 25) with invaluable knowledge about the culture of events planning; knowledge which they will use as a base to further develop it in the future. Through intensive workshops and programs modeled after actual army protocol boot camp, these individuals will be taught every essential aspect of the business, from the organization skills required to arrange any event, to the management skills needed to run it efficiently and effectively at the same time. Even more significant is the custom training and assessments provided by the program. Every individual will have the program tailored to their specific needs, which will only improve on their strengths and weaknesses, ensuring their success in later years.
Lastly, but not the least important, Special Events Boot Camp will provide its participants with priceless connections to many major-label brands and names in not only the events planning industry, but of other industries that outsource their events planning to them. Notable companies such as CIBC have sent its employees to learn from this spectacular event. These connections can be utilized later on to the greatest effect by the unifying event known as Special Events Boot Camp.
Many young professionals have benefited greatly from Special Events Boot Camp, one being Sandra B. Here is her testimonial:
"My three day experience at the camp was the most rewarding I have had for a while, and I will be able to use the knowledge I gained from the camp and apply these skills to my future career. The choice of speakers was very inspiring and highly motivated, and I must say I met some very interesting people and I hope to build friendships with some of these individuals. Thank you once again for a life time opportunity.”
Why not be like Sandra, and join this once in a lifetime opportunity? Young Professionals receive a special discount of $150 off the regular price. All you have to enter the promo code “VertigoE3” when registering! Don’t delay, registration ends on July 31st, so register today!
below are some pictures of past SEBC events


Are you interested in event planning? Hosting an important function? Organizing a promotional event? Special Event Boot Camp (SEBC) is right for you! It’s a special events management training program that is effective, affordable, fun and time-efficient. Compared to its competitors, SEBC provides the specific skills young professionals needed for effective event management at a lower rate, combined with a more intensive program for faster learning! Instead of taking up three whole days (like Sungard), SEBC trains young professionals in only two days to suit your fast-paced schedules. In the two days of SEBC, your course lasts 8am – 8pm, in contrast to a 9-5 schedule of its competitors, so you get more for your money’s worth! For only $345 - $595, and young professionals get a great discount, compared to its competitors’ prices of $1850 and above, SEBC is the better choice for you to learn valuable skills at unbeatable value.
SEBC provides a more intensive focus on event planning, compared to the competition. SEBC is careful not to divert the focus away from event planning to PR, press and marketing, which other event management training programs fails to do.
Further to being effective, greater value and more intensive, SEBC’s program is done in a creative, boot camp style. Your drill sergeants (top event professionals) share the best of their resources in event management tips, tools and expertise. Featuring the very newest, most relevant and technically accurate training methods and resources in the industry today, there is no doubt that SEBC is the best in its class of event management training program! Sign up today on their website, enter the promotional code: vertigoE3, and get a discount. Don’t miss out!
Compare SEBC values with its competitors!
Price Duration of Program
Course Monster’s $1200 1 day
Sungard $1850 3 days (9am – 5pm)
SEBC $345 - $595
(Young professionals receive discount!) 2 days (8am – 8pm)
Testimonial from participants: "Great Speakers – it will be difficult to match or top this group of presenters” - Damon H., Marquee Rents
